Direct Mail
Whether snail mail or email, direct mail is just that: Direct. But recipients are inundated every day. Your message must be strong and relevant – and stand out.
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“Finally, you’re in control.”
This direct eCampaign appealed to cost savings and the idea of ‘control,’ two important factors for software developers. |
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“Put some stock in our advice.”
For this postcard mailing promoting a seminar, a financial services firm wanted to explain the scope of the seminar series but give attention to the speaker — all within limited space. |
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“Getting the gold.”
This four-tiered campaign used the Olympics as its theme. The individual campaign prongs drew a parallel between the client’s products and legendary gold medalists. |
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